Seymur Bakirov

Reaching potential customers through targeted search advertising.

ICEBERG AQUA · Digital Marketing · Google Ads · Search Advertising

Project Overview

I worked on Google Ads campaigns for ICEBERG AQUA, promoting household water filtration products and industrial water treatment solutions.

The objective was to reach people actively searching for relevant products and solutions through Google Search and direct them to the company’s website.

[IMAGE 1 — Add a screenshot of the Google Ads account overview]

The Challenge

ICEBERG AQUA operates across two different market segments: household water filtration and industrial water treatment.

These audiences have different search intentions and requirements. The challenge was to structure campaigns around relevant search queries and make sure the advertising message matched what potential customers were looking for.

Campaign Strategy

01. Keyword Targeting

Worked with relevant search terms, including specific product-related and long-tail keywords, to reach users with clearer purchase intent.

[IMAGE 2 — Add a screenshot of the keyword list from Google Ads]

02. Campaign Structure

Organised advertising around different product categories, separating household water filtration from industrial water treatment where relevant.

[IMAGE 3 — Add a screenshot of the campaign structure]

03. Ad Copy & Landing Pages

Worked on search ad messaging to communicate relevant product offerings and direct users to the appropriate website pages.

[IMAGE 4 — Add a search ad preview or screenshot]

Campaign Monitoring

Monitored campaign performance through available Google Ads metrics, including:

  • Impressions
  • Clicks
  • Click-through rate (CTR)
  • Average cost per click (CPC)
  • Advertising spend
  • Conversions, where tracking was available

[IMAGE 5 — Add a Google Ads performance screenshot]

My Contribution

  • Search Campaign Management
  • Keyword Research & Targeting
  • Campaign Structure
  • Search Ad Copy
  • Performance Monitoring

Platforms & Tools

Google Ads · Google Search

Key Takeaway

This project provided practical experience in reaching customers through search intent and understanding how keyword selection, campaign structure, and ad messaging influence the relevance of paid search advertising.